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Introduction

In this dialog, Richard and Mindy are discussing a project where Mindy will help Richard with his company's brand identity.

Richard wants to include his CEO in the conversation because the CEO is interested in how visual elements can communicate the company’s values.

Mindy explains how important visual communication is for this process.

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Conversation

Dialog

Richard: Hi, Mindy! I found your website and I'm really impressed with your portfolio. I'm looking for a graphic designer to help with my new business. Can we discuss what you can offer?

Mindy: Hi, Richard! Thank you for reaching out. I'd be happy to help. What kind of design services are you looking for?

Richard: I need a complete brand identity for my business, including a logo, business cards, and social media graphics. I want something that stands out and effectively communicates our values.

Mindy: Absolutely, I specialize in creating custom designs that reflect a brand's unique personality and goals. We’ll start by discussing your vision and ideas for your brand identity. Can you tell me a bit about your business?

Richard: Sure, but I'd like to include my CEO in our conversation. He's definitely interested in visual communication.

Mindy: That sounds fantastic. Visual communication is key for conveying the company's values.

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Vocabulary

1. Brand Identity
   The collection of elements such as logos, color schemes, and typography that define a brand and distinguish it from others. Identidade da marca

2. Portfolio - A curated collection of an individual's or company's previous work, showcasing their skills, style, and range of abilities. Portfólio

3. Design Services - Professional services offered by designers to create visual elements like logos, websites, and print materials tailored to clients' needs. Serviços de design

4. Stands Out - A term used to describe something that is distinctive and easily noticeable compared to others. Destaca-se

5. Custom Designs - Unique and personalized design solutions created specifically for a client’s requirements rather than using standard templates. Design personalizado

6. Visual Communication - The use of visual elements such as images, symbols, and layouts to convey information or messages effectively. Comunicação visual

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Sample sentences

• Brand Identity

  • Developing a strong brand identity is essential for creating a memorable and recognizable image for your business.

  • A cohesive brand identity helps ensure that all marketing materials and communications are consistent and aligned with the company's values.

• Portfolio

  • A well-organized portfolio showcases your best work and demonstrates your skills and style to potential clients.

  • Reviewing a designer's portfolio can give you a clear idea of their expertise and whether their previous projects align with your needs.

• Design Services

  • Design services can include everything from creating logos and websites to developing marketing materials and packaging.

  • Many design agencies offer a range of design services tailored to meet the specific needs of different businesses.

• Stands Out

  • To make your brand stand out in a crowded market, you need to invest in unique and eye-catching design elements.

  • A memorable logo and distinctive color scheme help ensure that your brand stands out from competitors.

• Custom Designs

  • Custom designs are tailored specifically to your business’s needs, ensuring that your visuals are unique and relevant.

  • Working with a designer to create custom designs allows you to express your brand’s individuality and appeal to your target audience.

• Visual Communication

  • Effective visual communication uses images, colors, and typography to convey messages and ideas clearly.

  • Good visual communication can enhance understanding and engagement by presenting information in an easily digestible format.

• Convey

  • The goal of a marketing campaign is to convey the core message of your brand to your audience.

  • Effective visual elements are crucial in conveying the intended message and creating a strong emotional connection with the viewer.

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Exercises

Initial role play

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Final role play

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Personal experience

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Homework

Fill-in-the-blanks

1. Developing a strong __________ is essential for creating a memorable and recognizable image for your business.

2. A cohesive __________ helps ensure that all marketing materials and communications are consistent and aligned with the company's values.

3. A well-organized __________ showcases your best work and demonstrates your skills and style to potential clients.

4. Reviewing a designer's __________ can give you a clear idea of their expertise and whether their previous projects align with your needs.

5. Design __________ can include everything from creating logos and websites to developing marketing materials and packaging.

6. Many design agencies offer a range of design __________ tailored to meet the specific needs of different businesses.

7. To make your brand __________ in a crowded market, you need to invest in unique and eye-catching design elements.

8. A memorable logo and distinctive color scheme help ensure that your brand __________ from competitors.

9. __________ are tailored specifically to your business’s needs, ensuring that your visuals are unique and relevant.

10. Working with a designer to create __________ allows you to express your brand’s individuality and appeal to your target audience.

11. Effective __________ uses images, colors, and typography to convey messages and ideas clearly.

12. Good __________ can enhance understanding and engagement by presenting information in an easily digestible format.

13. The goal of a marketing campaign is to __________ the core message of your brand to your audience.

14. Effective visual elements are crucial in __________ the intended message and creating a strong emotional connection with the viewer.

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Reading comprehension

1. What is the main purpose of developing a strong brand identity for a business?

2. How can reviewing a designer's portfolio help potential clients?

3. What types of services can design services include?

4. Why is it important for a brand to stand out in a crowded market?

5. How does effective visual communication enhance understanding and engagement?

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Produce

Create a new dialog or text with the following words:

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